http://query.nytimes.com/gst/fullpage.html?res=9F01EED81639F93BA15752C0A962958260
In the end I couldn't find out which book it was, which is annoying, but I think I'll leave it in case there is some sort of weird curse attached to my Googling people. Let's go Google spammers instead...
LATER Appears I read the date from the top of the page, but not the article itself - it was 28th January 1994. So not quite the kiss of death I thought!
Oh, and Neil Gaiman is giving away American Gods as a free download for the next month
http://tiny.cc/WRiXE